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Starting January 1, 2026, we’ll automatically deduct 15% value added tax (VAT) from your sales in Saudi Arabia if you’re a Saudi Arabia resident seller without a valid VAT registration number in your account. This change ensures compliance with local tax regulations.

We’ll share more detailed information about this regulatory change in the coming weeks. To prepare, you can update your VAT registration number in your tax settings now. This will ensure that you maintain control of your VAT obligations and prevent any automatic VAT deductions when the change takes effect.

Your legal name in Seller Central must exactly match the name on your VAT registration certificate. If your VAT registration certificate shows your legal name in Arabic, you must update your account info with the Arabic name.

For more information, go to Tax policies and Saudi Arabia VAT frequently asked questions.

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We understand how important it is to get your selling account back online when policy violations arise. If you consistently achieve a high Account Health Rating (AHR), our Account Health Assurance program enables you to continue selling while you resolve account health issues with the help of our team.

Here’s how it works:

  • If you have a professional selling account, maintain an AHR of 250 or higher for at least 6 months (with no more than 10 days below this threshold), and have a valid emergency contact number on file, you’ll be automatically enrolled in Account Health Assurance at no additional cost.
  • When you encounter an issue that would otherwise result in account deactivation, an account health specialist will reach out to you to explain what the issue is and how to address it.
  • As long as you respond to us within 72 hours, and you work with us to resolve the account issues, your selling account won’t be deactivated.

Note: If you commit serious policy violations, such as fraud or deceptive, illegal, or harmful activities, we may still take immediate action, including account deactivation.

Check your eligibility, or go to Account Health Assurance Frequently asked questions to learn more.

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لقد أطلقنا Enhance My Listing، وهي أداة جديدة مدعومة بالذكاء الاصطناعي تساعدك على تحسين محتوى عروض منتجاتك الحالية حتى تجذب العملاء بشكل أفضل.

نحن نعلم من خلال تقييمك أن الحفاظ على العروض محدثة وذات الصلة يمكن أن يستغرق وقتًا طويلاً. من خلال أداة Enhance My Listing، يمكنك مراجعة التحديثات وتخصيصها ونشرها بضغطة واحدة فقط، والجمع بين خبراتك مع رؤى الذكاء الاصطناعي بأمازون. ويسهّل ذلك الحفاظ على محتوى منتجك محدثًا ومواكبًا لاتجاهات التسوق المتطورة.

للوصول إلى أداة Enhance my Listing والاطلاع على الاقتراحات التي تم إنشاؤها بواسطة الذكاء الاصطناعي للعناوين والأوصاف والتفاصيل المفقودة:


  1. انتقل إلى إدارة كل المخزون.
  2. اضغط على تعديل العرض من قائمة الثلاث نقاط في أي عرض.
  3. اضغط على Enhance My Listing في تبويب تفاصيل المنتج .

Enhance My Listing هي أحدث أداة مدعومة بالذكاء الاصطناعي أنشأناها لمساعدتك على تيسير إدارة الكاتالوج الخاص بك. لمزيد من المعلومات حول الأدوات الأخرى المدعومة بالذكاء الاصطناعي، انتقل إلى معلومات عن أمازون.

لمعرفة المزيد حول كيفية إنشاء محتوى عرض باستخدام Enhance My Listing، انتقل إلى اقتراح تغييرات على صفحة تفاصيل المنتج الخاصة بك.

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On August 20, 2025, we announced that irrelevant or redundant variation themes would be removed from our listing experiences. These variation themes are marked as “Deprecated: Do Not Use” in our new product templates. We also published a list of variation themes and product types affected by this change.

This change was only intended to impact variation themes that were not needed. We've revised the list to only remove variation themes that had no sales in the past 12 months. Additionally, we won’t remove any versions of critical variation themes like size, color, and style for applicable "Product Types".

Your existing variation families will continue to operate normally, with no disruption to sales. If you want to update them, you can do so at any time. Child ASINs will stay active even if you choose to update your variation themes.

To view the updated list of variation themes we’re removing, go to Variation themes planned for removal.

For more information about variation themes and how to manage variations, go to Variation relationship FAQ.

We appreciate your feedback and remain committed to providing you with a best-in-class listing experience.

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Between September 2, 2025, and November 30, 2025, we will remove variation themes from our product templates that aren’t relevant or frequently used, to simplify your listing experience. We’ve already marked the impacted themes as Deprecated: Do Not Use in the product template Variation Theme Name field.

If you try to update a listing with a deprecated variation theme, you’ll receive an error message that states, “the value specified is invalid” and the update will not be successful.

To update your ASINs with impacted variation themes, we recommend that you take the following steps:

  1. Go to Manage Inventory, and delete the existing parent ASIN.
  2. Remove Parentage Level, Child Relationship Type, Parent SKU, and Variation Theme Name attributes from the child ASINs that were tied to the parent ASIN.
  3. Create a new parent ASIN with an available variation theme.
  4. Assign your relevant child ASINs to the new parent ASIN.

If you’re unable to update impacted variation themes, your child ASINs will remain active as stand-alone listings so customers can continue to purchase your products.

For more information about variation themes and how to manage variations, go to Variation relationship FAQ.

To view the complete list of variation themes we’re removing, go to Variation themes planned for removal.

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We’ve redesigned our Manage All Inventory page to help you complete listing tasks more efficiently.

We've heard your feedback that finding the right listing task can be time consuming and complex. Our updated Manage All Inventory page guides you through the end-to-end listing management process, from completing drafts to optimizing existing listings, making it easier to manage a large catalog of products.

The updated page groups related listing tasks under the following category labels:

  • Complete drafts: Pick up where you left off with unfinished listings. Whether you need to add missing details or address restrictions, you can find and complete all of your draft listings in one place.
  • Activate listings: Get your products back in front of customers by fixing inactive or search-suppressed listings. Use our new Quick Filters to find items that aren't showing up in search, update products with zero inventory, and resolve pricing or other issues.
  • Optimize listings: Boost your product visibility by improving listing quality. Add important attributes and use our bulk optimization tools to enhance multiple listings at once. Our system will offer specific suggestions to improve your listings

To view the changes and review your listings, go to Manage All Inventory.

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On August 4, 2025, we’ll launch a simplified seller feedback submission experience, so customers can give a star-only rating with optional written feedback. This simplified review experience can help you receive more seller ratings faster.

Honest and authentic star ratings are an important way for customers to know how past order experiences were perceived by other customers. To make it easier for customers to submit ratings, we’re making written feedback optional, which will help increase rating submissions and give customers more information to confidently make purchase decisions.

When customers submit seller feedback with or without text, we automatically look for signs of abuse and evaluate them against our community guidelines. When there is no text, the feedback appeal feature in Feedback Manager will be disabled for all star-only rating reviews. If you believe the star-only rating violates our community guidelines, you can request additional review through Report a violation.

To learn more, go to Monitor Feedback and Performance.

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