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Bulk deal creation now available in Seller Central
Bulk deal creation is now available in the Deals dashboard in Seller Central to help you easily create two or more deals in bulk across multiple stores at one time.
With bulk deal creation, you can do the following:
- Download a pre-filled Excel template with deal recommendations, including which ASINs to run deals on and the suggested price or discount.
- Select a schedule for your deals.
- Enter the deal price for your products.
- Upload the Excel template file to create deals for multiple countries at once.
For more information about how to create and manage bulk deals, go to Create a Deal.
We have added a new carrier Ontask to the Amazon Partnered Carrier program (SEND). You can now use Ontask to send small parcel air shipments from China to our fulfillment centers in the Kingdom of Saudi Arabia and United Arab Emirates while using SEND.
SEND is a solutionthat enables you to book, ship, and track FBA inventory shipments with our partner carriers from selected countries to our fulfillment centers. We facilitate booking in Seller Central, and our partner carriers handle end-to-end shipping from customs clearance to delivery.
To book a shipment with SEND, go to step 1 of the Send to Amazon workflowSend to Amazon workflow and select "I am interested in Amazon Partnered Carrier Program".
For more information on the program, go to Amazon Partnered Carrier program (SEND).
Through Amazon’s podcast, This Is Small Business, producer Andrea Marquez gets what she calls, “a front-row seat in a masterclass on entrepreneurship.” In each episode, she meets with small business owners from across the US to discuss pivotal moments they've experienced. Each episode focuses on challenges these business owners have faced, and what they’ve learned as they’ve scaled their businesses.
Below, Marquez shares, in her own words, some key insights and actionable lessons from the most downloaded episodes of 2024:
- Your email list is gold.Jenna Kutcher, Author, Podcaster and Digital Marketing Guru, didn’t just remind me that email marketing isn’t dead, she convinced me it’s the most valuable tool. Your email list is your direct hotline to your customers. Unlike social media, you own it, and no algorithm can take it away. Give people a reason to join your list, such as a freebie, a discount, or something else that they can’t resist. Then, don’t ghost them. Keep showing up in their inbox with helpful, fun, or inspiring content.
- Not all money is good money.Iman Cotton, Business Loan Officer with CDC Small Business Finance, dropped this insight: Loans can help, but only if you know what you’re signing up for. If it sounds too good to be true, it probably is. Always ask yourself, “Will this loan help my business grow, or am I just trying to put out a fire?” If it’s the latter, rethink it.
- Networking isn’t about hoarding business cards.Robbie Samuels, Author, Business Coach, Biz Book Publishing Hub Founder & Podcast Host, reminded me that networking is about people, not numbers. It’s not about having the most connections; it’s about having meaningful ones. Follow up. Yes, I’m calling myself out here. Send a quick email or share a resource. No, it’s not weird. It’s thoughtful.
- Preparation is everything.Jay Clouse, Founder of Creator Science, stressed the power of pre-launch preparation. The little things, such as building a buzz and knowing your audience, matter so much. Start talking about your launch early. Use teasers, sneak peeks, or a waitlist to make people feel like they need what you’re about to offer.
- Marketing isn’t magic; it’s strategy. Liz Downing and Elena Fahrländer from Danish Endurance made one thing clear: Marketing doesn’t have to be flashy to work; it has to be authentic. Think about the story that your brand tells, and make sure it’s consistent across all of your platforms. Focus less on selling and more on connecting.
To listen to all the episodes of This Is Small Business podcast, go to Amazon Music, Spotify, or Apple Podcasts.
We recently released our Brand Protection report, which demonstrates our efforts to stop bad actors and protect your business from counterfeit products through industry-leading technology and strategic partnerships.
In 2024, we invested more than a billion dollars and employed thousands of people—including machine learning scientists, software developers, and expert investigators—to help protect customers, brands, selling partners, and our store from counterfeit, fraud, and other forms of abuse.
The report outlines the progress we’ve made, including the following highlights:
- In 2024, we identified, seized, and appropriately disposed of more than 15 million counterfeit products worldwide, preventing them from harming customers or being resold elsewhere in the retail supply chain.
- Since its launch in 2020, Amazon's Counterfeit Crimes Unit has pursued more than 24,000 bad actors through litigation and criminal referrals to law enforcement.
- Through our continued investment in AI, our improved proactive controls blocked more than 99 percent of suspected infringing listings before the brand owners had to find and report them.
- Since 2020, while the number of products available for sale in our store has continued to grow, we have seen around a 35-percent decrease in the total valid notices of infringement submitted by brands.
- More than 2.5 billion product units have been verified as genuine through our Transparency program, which has enrolled 88,000 brands worldwide, including Fortune 500 companies, global brands, startups, and small businesses.
We remain committed to continued advancements, and we will not rest until we drive counterfeits to zero.
For more detailed updates on our strategic areas of focus and the progress we’ve made, go to the Brand Protection report.
To report abusive customers or sellers, go to Report abuse.
Share your feedback with us after any support call
You can now provide immediate feedback to us at the end of a call with Selling Partner Support.
Previously, you had to wait for us to send you an email after your case was resolved to offer feedback. Now, you can remain on the line after the call ends to complete a brief satisfaction survey.
This survey makes it easier to share feedback immediately after you receive assistance. It's part of our ongoing efforts to improve our Selling Partner Support experience and identify areas for improvement.
Set your listing status for during the upcoming holiday
If you’re taking time off and won’t be able to fulfill orders, you can set your account to vacation mode to remove your seller-fulfilled listings from the Amazon store.
To set up vacation mode, go to Settings, choose Account Info, then select Vacation Settings and set the status of your listings to Inactive.
Your seller-fulfilled listings will be removed from Amazon product detail pages and search results within one hour. When you’re ready to sell again, you can change the status of your listings back to Active.
For more information, go to Listing status for vacations, holidays, and other absences.
To simplify how you handle customer invoices, we've launched a new invoice uploader feature that allows you to do the following:
- Quickly share invoices with customers through an intuitive interface that requires just a few clicks. This streamlined process helps maintain communication while saving time.
- Process multiple invoices simultaneously through the bulk upload functionality, which reduces administrative overhead and improves efficiency.
- Track missing invoices with automatic identification of orders that don't have an invoice. This proactive approach helps avoid overlooked invoices and helps you maintain accurate financial records.
- Use API integration to seamlessly integrate this feature into your existing systems and workflows, including programmatic invoice uploads, sharing, and tracking. For more information about API integration, go to our Create and upload invoices.
To access the invoice uploader, follow these steps:
- Go to Orders, and click Manage orders.
- Under Order details, click the desired order number.
- Click Manage invoice, and upload the invoice.
For more information about invoicing, go to Quick reference: VAT invoicing for the customer, or contact your tax advisor.
We've launched Amazon Brand Builder, a new tool that provides tailored recommendations to help grow your brand.
A strong brand builds trust, increases recognition, and creates memorable connections with customers, which can help increase sales.
When you use the Amazon Brand Builder, your brand will be placed in one of the following development stages:
- Launch Viable Selection
- Establish Brand Identity
- Grow Brand Awareness
- Build Brand Loyalty
- Strengthen Brand Recall
In this panel, you can also see the recommended actions that can help you advance to the next stage.
To access Amazon Brand Builder on Seller Central, go to Brands menu and then click Build Your Brand.
For more information about building your brand on Amazon, go to Build Your Brand.
The new Restock recommendation feature in Seller Central uses a demand forecasting model to help you maintain healthy inventory levels for your Fulfilled by Merchant listings. It calculates suggested restock quantities and restock-by dates for your products that meet specific criteria, including active sales in the last three months, projected demand, and current days of supply less than 14 days.
Restock recommendations provide you with:
- Suggested restock quantities based on current inventory and projected two-week demand across all locations.
- Estimated days of supply based on the projected demand for your products.
- Forecasted eight-week demand trends using artificial intelligence models.
To access these insights, go to your Manage Inventory page and click Restock notification in the Inventory column.
To learn more, go to Restock recommendation.
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