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We’ve added a Stay Informed tab to the Seller Central mobile app, Amazon Seller, to make it easier for you to access the latest news and business-critical updates, even on the go.
To find all recent announcements and resources posted on Seller News in the app, go to the top of your home screen, and select the Stay Informed tab.
Registration for Amazon Accelerate 2025 is now open
Registration for Amazon Accelerate 2025 is now open! Our premier annual selling partner conference is back in Seattle on September 16-18, 2025.
Amazon Accelerate is the destination for any seller looking to take their business to the next level. The event offers opportunities to receive one-on-one support, network with fellow sellers, and discover cutting-edge resources and tools to accelerate your business growth.
Join Amazon Accelerate to:
- Be the first to hear from Amazon senior leaders as they unveil our latest innovations.
- Get personalized one-on-one support from Amazon subject matter experts at the Seller Café.
- Attend presentations, panels and interactive workshops hosted by industry leaders on topics including operations, marketing, and business growth.
- Build meaningful connections with fellow sellers at networking hubs centered around shared interests, talking points, and hands-on activities.
- Meet with representatives from Amazon selling programs and third-party service providers at Partner Connect to find out how they can help you grow your business.
Register by August 3, 2025 and save $100 on the in-person registration price at $499 (regular price $599). In-person seats are limited, so register now to secure your place.
If you can’t attend in person, you’ll be able to stream certain sessions. We’ll share more details ahead of the event.
For more information, go to Amazon Accelerate.
In our new podcast series Small Business Bytes on This is Small Business, producer Andrea Marquez shares bite-sized insights from interviews with more than 100 US small business owners about pivotal moments, challenges, and lessons learned as they scaled their business.
In this series, Marquez explores how mindset is a powerful tool to guide long-term planning and overcome challenges:
- Know the problem you’re solving: Your why leads your decisions, your brand messaging, and keeps you going when things get tough. For example, Sean Brownlee founded Ravenox to create stable, meaningful jobs for veterans as they transition to civilian life. Teri Johnson created Harlem Candle Co to celebrate Black culture in the US through fragrance. Both found success by grounding their business in a clear purpose. Ask yourself: What pain point does my business address? And how does that connect to my deeper mission?
- Don’t wait for perfect: Trying to perfect your product before launching can stall your growth. When Val Fishbane of Spread the Love Foods launched early, real world customer data helped refine everything from the ingredients to the jar size. Consider starting small, gathering feedback, and iterating from there.
- Make your brand story personal: Storytelling builds emotional trust, but it needs to be rooted in something meaningful. Conchita Pleasant started Nefertiti’s Secrets after losing her hair during cancer treatment. She turned personal healing into a haircare brand focused on empowerment. Ray Phillips of Soap Sox created his product to help children in treatment facilities feel safe at bath time. These stories make customers feel seen and understood. Share the personal moment that sparked your business. Why did you decide to create this solution?
- Craft a pitch that hooks in seconds: A sharp elevator pitch should spark curiosity fast. Felicia Jackson (CPR Wrap) opens her pitch with a gripping moment of panic: watching her child choke and feeling powerless despite her CPR training. Matthew Tesvich (Skunk Skin) connects with humor and relatability: he jokes about his own stinky feet, then pitches odor-fighting socks. Present the problem, an emotional hook, and a simple solution, and try to do it in less than 60 seconds.
- Use social proof to build trust: User-generated content like reviews, social media tags, and customer photos and videos are powerful tools to grow your brand. Research shows that 70% of customers will consider user-generated content before purchasing a product. Create a branded hashtag, repost customer content (with permission), and add reviews or videos to your product pages or email newsletters.
To listen to all the episodes of This Is Small Business and Small Business Bytes, go to Amazon Music, Spotify, or Apple Podcasts
(Note: Episodes are in English.)
Use new Sale Event Planner to prepare for sale events
We've launched the Sale Event Planner to help you discover and prepare for upcoming planned sale events on Amazon like Prime Day and Back to School.
Available now in Kingdom of Saudi Arabia, the new tool will show you key event details such as start dates, end dates, and deadlines to configure deals.
Sale Event Planner also includes personalized recommendations so you can make the most of each event.
- Recommends ad campaigns and deals to increase product visibility.
- Reminds you to restock items before busy sales periods.
- Lists deadlines to create ads and deals for each event to help you prioritize.
To use the tool, go to Sale Event Planner.
To learn about sale events and how to use the tool, go to Sale event planner.
Connect with influencers to boost product visibility
You can now use our Service Provider Network to partner with Amazon Influencers. With the Service Provider Network, you’ll find authorized media agencies who can connect you to social media influencers and help you plan a strategy for a new product launch or upcoming sale promotion.
Amazon Influencers create engaging content for your target audience on channels like Snapchat and Tik Tok. They’ll also showcase your products in their Amazon storefronts to help drive discovery and sales:
- Go to Service Provider Network.
- Select Advertising Optimization.
- Search “Influencer.”
To learn more about the tool, go to Service Provider Network.
Starting May 29, 2025, we’ll begin to migrate all product and food safety compliance requirements from the Manage Your Compliance dashboard to the Policy Compliance page within the Account Health dashboard.
The updated Account Health dashboard streamlines compliance management; you can monitor policy violations, submit documents, file appeals, and coordinate with Testing, Inspection and Certification providers for product verification, all in one place.
During the migration period, you must check both dashboards to view all of your violations. We'll guide you through this process with instructions on updated help pages and video tutorials when the migration starts.
The migration is expected to be complete in July, and we’ll notify you once all compliance violations are consolidated into the Account Health dashboard.
We appreciate your understanding as we work to simplify compliance management on Seller Central.
To learn more, register for our May 27 webinar and Q&A session: How to utilize the Account Health Dashboard (AHD) to view product and food safety requirements.
Change to Buyer-Seller Messaging options
We've updated our Buyer-Seller Messaging options to better protect buyer communication preferences.
Buyer-Seller Messaging allows you to contact buyers to complete orders or respond to customer service questions, however the tool shouldn't be used for marketing and promotional purposes.
To ensure messaging is only used for critical messages, we've removed the option to add "[Important]" to the message subject line and override buyer opt-out preferences.
You'll still be able to contact buyers with important messages about their orders. If the contact reason is critical to complete the order, your message will be delivered, regardless of the buyer's opt-out status.
For the best experience, we recommend that you use our message templates which automatically include order IDs, translate messages to the buyer's preferred language, and flag messages as [Important] if needed.
For more information on what type of buyer messages are permitted, go to our Communication guidelines.
Help boost sales with A+ Content
Available to registered brand owners, A+ Content helps you share your brand’s story, encourage repeat purchases, and potentially increase sales by as much as 8 percent for Basic A+ Content, and 20 percent for Premium A+ Content. How? By helping you create rich content that showcases your brand and educates customers about your products’ features.
A+ Content helps your brand and products stand out from the competition, and connect with your customers, by allowing you to:
- Share your unique brand story using the Brand Story Feature.
- Build brand awareness and tell your product story with rich images, text, videos, Q&A, feature hotspot, and comparison modules.
- Create enhanced product descriptions to highlight product-level features.
- Reduce customer returns and negative feedback by proactively answering their questions.
- Encourage repeat purchase behavior by helping customers explore your other products and build trust with your brand.
The A+ Content Manager makes it easy to set up and manage your content with preformatted module layouts, data-driven content recommendations, and content duplication to add languages and product variations.
To get started, go to the A+ Content Manager in Seller Central.
For more information, go to the Complete Guide to A+ Content for Brand Owners.
Note: Guide is in English only
Bulk deal creation now available in Seller Central
Bulk deal creation is now available in the Deals dashboard in Seller Central to help you easily create two or more deals in bulk across multiple stores at one time.
With bulk deal creation, you can do the following:
- Download a pre-filled Excel template with deal recommendations, including which ASINs to run deals on and the suggested price or discount.
- Select a schedule for your deals.
- Enter the deal price for your products.
- Upload the Excel template file to create deals for multiple countries at once.
For more information about how to create and manage bulk deals, go to Create a Deal.
We have added a new carrier Ontask to the Amazon Partnered Carrier program (SEND). You can now use Ontask to send small parcel air shipments from China to our fulfillment centers in the Kingdom of Saudi Arabia and United Arab Emirates while using SEND.
SEND is a solutionthat enables you to book, ship, and track FBA inventory shipments with our partner carriers from selected countries to our fulfillment centers. We facilitate booking in Seller Central, and our partner carriers handle end-to-end shipping from customs clearance to delivery.
To book a shipment with SEND, go to step 1 of the Send to Amazon workflowSend to Amazon workflow and select "I am interested in Amazon Partnered Carrier Program".
For more information on the program, go to Amazon Partnered Carrier program (SEND).
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