If you are a Professional Seller, you have access to our Product Opportunity Explorer tool. What is this you ask? Well, it is a tool to aid you in the exploration of customer demand for new product ideas.

To access the tool, use the link above or navigate in the Menu to Growth > Product Opportunity Explorer. From there you can browse by category, search keywords or ASINs, or use example niches provided on the landing page. A niche is a collection of customer search terms and products that represent a specific customer need. Example niches are also provided on your initial page based on categories you currently sell in. If you don't see example niches, it's because you don't have any products yet. If that is the case, start with a search or browse niches. If you click the niche name, you will land on the Products tab. Use this tab to review products within the niche that received a majority of clicks and have been bought after a customer search. Dig deep and you will find insights into customer reviews, aggregated by themes that are further divided into granular subtopics and corresponding snippets.

To learn even more, review the Product Opportunity Explorer overview PDF and the Product Opportunity Explorer best practices PDF in Seller University.

Thank you to all who choose to review this information and challenge yourselves to find new products to add to your inventory.

Susan