Hello Sellers!

We here in the Manage Your Brand category have posted a lot of content around Brand Registry enrollment, common issues, and helpful tips when navigating the Brand Registry world.

Today, we're discussing Brand Analytics and more septically, the Top Search terms dashboard and report. The Top Search Terms dashboard shows the most popular search terms in the Amazon store during a given time period, along with each term’s search frequency rank and the top three products that aggregate customers clicked on after searching that term.

You an use the Top Search Terms dashboard and report to help you improve your overall search strategy!

• Discover what products are winning the most clicks and conversions on strategic search terms
• Use this to gather suggestions to keywords
• Understand the performance of your current search terms
• Identify trends in customer purchasing
• Improve aspects of your advertising strategy

Check out the resources below for more info:

• Amazon Brand Analytics (ABA): Top Search Terms Dashboard (embedded video has an overview and step by step instructions to access the report)
• Brand Analytics Overview Guide (PDF)
• Brand Analytics Best Practice Guide (PDF)

Have you used the Search term report or any Brand Analytics resources? Let us know your experience or provide some feedback if you want!!

Best, Dougal