Hi fellow sellers,

I wanted to share a persistent issue I’ve been dealing with regarding Competitive Reference Pricing on Amazon.sa and see if anyone else has faced a similar situation—or found a way to get it properly escalated.

The Situation

My offer lost its Featured Offer (Buy Box) eligibility because Amazon’s automated algorithm set a "Competitive External Price" matched to a third-party listing on Noon.com.

Here is the problem:

1. The external listing is for a counterfeit/fake item. Every single customer review on that specific external listing explicitly states that the product received was fake.
2. Amazon’s pricing algorithm is using this fake, heavily discounted counterfeit listing as the reference benchmark to suppress authentic listings on Amazon.
3. Genuine, authentic offers (including standard imported listings) are priced at normal market rates, but the algorithm ignores them in favor of the fake listing's price.

The Support Loop & Leadership Escalation Response

I raised multiple cases with Selling Partner Support explaining that while we understand automated algorithms match prices, this specific match is linked to an inauthentic product, forcing authentic sellers to either price at a loss or lose Featured Offer eligibility.

Unfortunately, after getting passed around multiple agents (and dealing with disconnected chats and canned responses about "Pricing Health"), the Leadership Escalation Department closed the case with the following stance:

"The competitive external price is determined based on prices observed at reputable retailers... We are unable to override or remove a specific external price match based on the authenticity concerns raised about the third-party listing on that external site."

Essentially, Support confirmed that Amazon will not manually review or remove an external price match, even if the reference listing is proven to be counterfeit.

Why This is Concerning for All Sellers

• Punished for Authentic Goods: Sellers listing 100% authentic inventory are losing Featured Offer status because counterfeiters on external marketplaces are undercutting the market with fake products.

• Bad for Customers: This system indirectly pressures sellers to compete with fake product prices, which hurts brand reputation and overall catalog integrity across platforms.

• No Manual Override: It appears automated scrapers treat any listing on a major marketplace as a "reputable price," with zero mechanism for human intervention when bad actors manipulate external pricing.

Has anyone successfully resolved this?

Has anyone found a specific escalation path (e.g., Executive Support, Brand Registry, or Seller Performance) that actually reviews counterfeit-linked reference prices? Or is the automated pricing algorithm completely untouchable regardless of evidence?