Deals / Unfair Offers
Why is it that Amazon constantly picks winners and losers when it comes to Deals? All we've ever been offered are Lightning Deals. Amazon's own brands, and larger brand-name back-end deals (like they have in our market with Stanley) are so beyond the pale when it comes to a level playing field. They get the "DEAL" tag at an 15% discount for a week, while the rest of us pay a fee to have a lightning deal with a minimum of 20% discount for 12 hours in total, not a week. Furthermore, they don't have the competitors ads running on their detail pages and have more back-end options on their A+ content. This is entirely garbage and gives us every reason to leave the platform after 8 years already. When I've asked Ad Support about this, they constantly move it up the chain until inevitable, a manager will write back to the effect of saying "stop asking so many questions." They use small sellers purely as a comparison for their own ends to Buyers and show their own products and back-end cooperative big brand deals to their own benefits. This is not what a marketplace is intended to be. What a joke it's turned into.
Deals / Unfair Offers
Why is it that Amazon constantly picks winners and losers when it comes to Deals? All we've ever been offered are Lightning Deals. Amazon's own brands, and larger brand-name back-end deals (like they have in our market with Stanley) are so beyond the pale when it comes to a level playing field. They get the "DEAL" tag at an 15% discount for a week, while the rest of us pay a fee to have a lightning deal with a minimum of 20% discount for 12 hours in total, not a week. Furthermore, they don't have the competitors ads running on their detail pages and have more back-end options on their A+ content. This is entirely garbage and gives us every reason to leave the platform after 8 years already. When I've asked Ad Support about this, they constantly move it up the chain until inevitable, a manager will write back to the effect of saying "stop asking so many questions." They use small sellers purely as a comparison for their own ends to Buyers and show their own products and back-end cooperative big brand deals to their own benefits. This is not what a marketplace is intended to be. What a joke it's turned into.
7 replies
Seller_kIukTwdhvntAp
"Why is it that Amazon constantly picks winners and losers when it comes to Deals?"
Short answer ---- $$$$$$$$$
" This is not what a marketplace is intended to be. "
By your definition perhaps, BUT this is AMAZON and was never designed to be 'fair'.
Amazon site, Amazon rules. Feel free to build you own 'marketplace' where you don't build in any advantages for yourself. It will only cost a few hundred million to gain traction because you will need to forego ALL the ad revenue because that gives preference to the people playing for the ads!
When you go to the grocery store every single 'featured item' was likely underwritten by the brand and some other brand lost shelf space as a result.
You can't even find 'equity' here when you do a 'search' for a product. Their 'search engine' sucks as a 'search' entity.
It is important for Amazon sellers (and buyers) to realize, Amazon does NOT HAVE a 'search engine' by any logical definition of the term.
They have a SALES ENGINE. It is designed ENTIRELY to show you what THEY want you to BUY. Don't forget that these are the same people that have been 'testing' the results of removing all brand names from ASINs because they don't consider them to be important to buyers!
If that were NOT the case, doing a search for a UPC number would ONLY come up with the product that has that number and NOT a dozen 'sponsored' products that appear BEFORE the actual item.
Having said that, Amazon is actually being a bit MORE transparent when they said some time back that their so called 'search’ “removes less recognizable brand names.".
Quite some time back there was a post where the OP said "We believe we have brand equity ", They were clearly delusional. The ONLY 'equity' on here belongs to AMAZON.
Seller_Ha6JyVvDK6Ybs
Why does Amazon tell customers we are basically horrible sellers it is all part of their market manipulation for profit!
Seller_9jYZMo2jvtfO1
What is funny, Amazon is running ads saying 60% of sellers are small businesses but Amazon treats small businesses like garbage
