Private Label, who to list as manufacturer?
Who should be listed as the manufacturer for Private Label products?
I would appreciate an official answer from Amazon.
Thank You
Private Label, who to list as manufacturer?
Who should be listed as the manufacturer for Private Label products?
I would appreciate an official answer from Amazon.
Thank You
17 replies
Seller_rI7BZIczK8iAC
Do you mean YOUR brand? Your private label?
Seller_4zBzdtgCyS9EI
In private labeling, the manufacturer is the company that produces the product, often on behalf of a retailer or other brand owner who then sells it under their own label. Essentially, a retailer hires a manufacturer to produce a product that they can then market and sell under their own brand name.
It's your brand, but you do not manufacture it. If Amazon ever asks for sourcing information, your manufacturer on the listing must match the manufacturer on your invoices.
Seller_rI7BZIczK8iAC
Not entirely, but a big part - but OF COURSE not made in USA!
According to what I have seen till know, Amazon's AI treats brand owners as manufacturers. Maybe a mod could shed some light. We are just talking about what the system wants. I guess there are also some legal implications here. A PL seller can NOT shift the responsability to a manufacturer if his branded product causes some harm. HE is the responsible and not "his manufacturer".
Seller_4zBzdtgCyS9EI
That is correct, I agree. The importer is responsible and as I said, it appears in the EU it is common to list the brand as manufacturer, but not in the US. As this is the .com site, I would list the manufacturer under manufacturer and the brand under brand.
Seller_rI7BZIczK8iAC
That's also my opinion. That's why, personally I listed MY BRAND as manufacturer in my listings. So far, for eight years, this was no problem.
Seller_4zBzdtgCyS9EI
Great, if you are listing in Canada. But you all just do what you want, your gamble. Brigitte is in the EU and the same rules do not apply in every country!
