Books Buy Box Ineligibility Despite Excellent Metrics - $10m+/year seller
We have been a reputable Amazon book seller since 2017 selling tens of millions of dollars worth of sales, and are facing a buy box eligibility issue that has severely impacted the success of our business.
Some example ASINs we are not eligible for are: 3035802424, 8323350558, 0830787496 and 3838214811.
We have opened case ID 17390400701 and did not receive a helpful response. All of our metrics are excellent such as ODR below 0.1%, over 94% ODTR, over 90% positive feedback, and 1000 AHR.
Due to the ineligibility, our sales are down over 80% and we desperately require help for an expedited buy box review if anyone has any advice how to do so.
Books Buy Box Ineligibility Despite Excellent Metrics - $10m+/year seller
We have been a reputable Amazon book seller since 2017 selling tens of millions of dollars worth of sales, and are facing a buy box eligibility issue that has severely impacted the success of our business.
Some example ASINs we are not eligible for are: 3035802424, 8323350558, 0830787496 and 3838214811.
We have opened case ID 17390400701 and did not receive a helpful response. All of our metrics are excellent such as ODR below 0.1%, over 94% ODTR, over 90% positive feedback, and 1000 AHR.
Due to the ineligibility, our sales are down over 80% and we desperately require help for an expedited buy box review if anyone has any advice how to do so.
4 replies
Seller_XSqPquQH4FvW1
Well, we've been selling on Amazon about 20 years, excellent metrics. Our buybox percentage fluctuates between 1% and 8% for no reason. Get used to it. Amazon's criteria are completely opaque. Keep in mind that there are 1000's of other sellers who also want the buybox. You are not special.
Seller_9i5BjMJCzw9rm
@Seller_W1guGvFN8YgUm
Are you FBM or FBA? The reason why I ask is because we are fully FBM and our buybox percentage has been impacted greatly these last 6 months. It seems like Amazon made changes to the buybox algorithm and I suspect our issue is related to OTDR. In our case, we use USPS quite a bit and they have struggled this year. Our shipping templates us SSA and include all the shipping services that we offer, but even Amazon seems to be having trouble telling customers when they will receive an item if it is shipped USPS. We would love to switch to higher quality UPS and FedEx services, but consumers don't want to pay the extra money for it.
We are in completely different industries, but it seems like a change was made in November of 2024 and it affected a lot of FBM sellers. It seems like Amazon has shifted FBA offers into the buybox in order to deliver orders to the customers faster and on-time.
Nano_Amazon
Hello @Seller_W1guGvFN8YgUm
Thanks for reaching out to Amazon Forums. After reviewing the information you shared with us, I reached out to a dedicated team to further investigate the issue and provide you with an answer as soon as possible.
I will closely monitor the case and inform you of the outcome as soon as it is resolved.
Thanks for your patience.
Nano
Nano_Amazon
Hello @Seller_W1guGvFN8YgUm
I notice that our escalations team is actively addressing this issue in the case number 17502445301. Our team will continue to work with you until they resolve the issue, so kindly respond to any requests they might have. Once the case resolves, they will also communicate the outcome.
Have a great day!
Nano
