Variations allow buyers to customize product selection based on different attributes including size, color, or other characteristics from the available options on a single detail page.
You can create variations using parent-child product relationships. Learn more about parent-child relationships.
To learn how to create variations using parent-child product relationships for Fashion products, please watch the Seller University video (coming soon)..
A variation relationship is a set of products that are related to one another. Good variation families provide a cleaner customer buying experience and give our customers insights into all the potential variations of a product they are interested in purchasing. For example, a customer searching for a short sleeved T-shirt might click on a product detail page for a shirt that comes in three sizes (Small, Medium, and Large), and three colors (Blue, Red, Black). Rather than a cluttered view of all possible color and size combinations, the customer can select the preferred size, and choose the color from the three available color variations.
There are three components to a parent-child relationship:
The parent product is a non-buyable product used to relate child products. The Amazon catalog uses the parent product to establish relationships between the child products. For example, if 2 shirts have the same parent, then they are related and are considered child products.
The child product is an instance of the parent product. You can have many child products that are all related to one parent product. Each child varies in some way, for example, by size or by color.
The variation theme defines how related products differ from each other. For example, in the Clothing, Accessories & Luggage category, child products can differ from each other by size or color.