The seller information you provide to Amazon appears in the Seller Information page, as shown in the table below:
Field Name | Required Information |
---|---|
Display Name | The name displayed to buyers for your Amazon listings and on your Seller Profile |
Contact Seller | Buyers are provided a link to contact you through the Buyer-Seller Messaging Platform |
Storefront Link | Optional. You can enter a final string to create a "friendly" URL to your Amazon Storefront. |
Returns & Refunds and Shipping policies | Tabs where you may enter additional information about you returns/refunds policy and your shipping for customers to learn more |
You can change the seller information displayed to buyers in your seller account at any time by completing the following steps:
When you register your Amazon seller account, you are required to provide information about your business.
You can add or change this
information at any time by following these steps:
The business information you provide to Amazon appears in the different sections of the Seller Account Information page, as shown in the table below.
Seller Account Information | Field name | Required Information |
---|---|---|
Legal Business Designation | Indicates whether the account is being operated as an individual seller or as a business organization. | |
Place of establishment information | Seller of record | This information is taken from your place of establishment address and, if provided, your VAT registration number. |
Legal name | For companies, the name your business is registered under; for individuals, your name. | |
Place of establishment address | This is the permanent business location where your business conducts its operations; it should be associated with your VAT registration number and appear on VAT invoices issued to you. | |
VAT registration number, if applicable | Your VAT registration number is an alphanumeric string (no spaces, dashes or other symbols). It should be associated with the legal name of your business and your place of establishment address. |