You can run several types of promotions. Learn more about the types of promotions and their benefits.
Amazon restricts the following categories from certain kinds of promotional offers:
If you have an existing promotion that you want to use as a model for a new promotion, you can duplicate that promotion.
In your seller account, under Advertising, click Manage Promotions. On the Create a Promotion tab, click the Create button for the promotion type you want to offer.
After you select the type of promotion you’d like to create, specify the conditions for your promotion:
|At least this quantity of items||Promotion applies when a customer purchases a specific number of eligible items in a single order. You must enter a whole number.|
|At least amount (in currency)||Promotion applies when a customer spends a certain amount of money or more on eligible items in a single order.|
Note that an amount-off discount equal to or greater than the price of the promotion-eligible item will result in an actual purchase price of 0 (before tax and shipping).
Fixed price for all items
Promotion gives customers a fixed price for all X units of eligible items purchased in a single order. This option is only available when the promotion is set as Buyer purchases: for every quantity of items purchased.
|Buy One Get One||Use the default option of Free items.|
|Money Off||If you select Qualifying Item, click Select an ASIN to search for the applicable item.|
|Buy One Get One||If you select Qualifying Item, click Select an ASIN to search for the applicable item. Set the quantity of the additional item that will be free when the promotion applies.|
|Tiers (for Money Off promotions only)||Create stackable promotions that will apply in increasing order. You can create up to 9 tiers. For example, buy 5 items and get 5% off, and buy 10 items and get 10% off. If you select Applies to Qualifying Item, tiers will not be available as an option.|
|Exclude items||Select a product list to exclude from the promotion. To select a list that is not included in the drop-down list, choose Select another.|
Set a date range for your promotion in the Step 2: Scheduling box.
In this section you can create a claim code or message for your promotion (which is optional). Otherwise, follow the remaining steps below: