The budget you set for your coupon to cover the discount you are offering to customers.
Example: you are offering a SAR 4.00 coupon on a SAR 25.00 product. The first day your coupon becomes active, 50 customers collected the coupon (buy a coupon-eligible product after collecting the coupon). Your cost regarding these transactions will be calculated as follows:
(SAR equivalent of the discount you are offering x 50)
(SAR 4.00 x 50) = SAR 200
Your budget will be depleted by SAR 200 the following day as a result of this customer interest in your coupon. We will take your coupon offline once your budget is 80% utilized.