The Seller Fulfilled Prime program allows you to display the Prime badge on your Amazon Easy Ship products, if you maintain the program's performance thresholds. This allows you to offer the Prime experience to customers from your own facility at no additional cost. We anticipate that this will generate additional sales opportunities as your products have a higher chance of being discovered during customer searches, and offer free delivery to Prime members.
If you are enrolled in the Amazon Easy Ship Guaranteed Delivery program, you can charge a shipping fee for One-Day and Two-Day Delivery orders to Prime and non-Prime customers. There is no customer-facing badge associated with this program. If you enroll in Seller Fulfilled Prime, you can offer free One-Day and Two-Day Delivery to Prime members. There is a customer-facing Prime badge associated with this program. Only sellers and their offers or ASINs that are enrolled in Amazon Easy Ship Guaranteed Delivery are considered for Seller Fulfilled Prime.
The Prime badge is displayed beside the order ID on the Manage orders page, in the order details, on the Schedule pickup page, and by using the is Prime filter in the New Orders report that is in Order reports.
Only Prime customers can see the Prime badge on the offer detail page. Make sure you are using a Prime-enabled customer account to view the offers.
You must meet the following account or offer-level requirements for the Prime badge to be displayed:
If the badge is still not displayed, contact us.
You can use the Program Eligibility Scorecard widget to track your current performance on Prime orders. You can also download the list of impacted orders and plan corrective measure accordingly.
The downloadable report is currently item-correlated, which means that if an order has more than one ASIN in it, you will see separate entries for the orders of each ASIN. This is to track whether all items under an order were shipped or not. For your overall performance, is still counted as a single order that was either shipped late or canceled.
The graph has in-built filters for 7 days and 30 days. If you are looking for a specific duration, you can use the Custom date range option. The widget will then update the graph with Total orders, Cancellation rate, and Late dispatch rate accordingly.
This functionality is currently not available. You can download data for the past 7 days, 15 days, or 30 days.
All orders that are affected by an external exceptional event (such as heavy rains and flooding) or Amazon-controlled technical issues, are exempted from affecting your overall account performance. When exemptions are applied on them, they appear under the Exemptions applied section at the bottom of the widget page. These orders are not counted under the late shipment rate, or the cancellation rate, but will continue to be part of the total orders that are used to calculate the late delivery rate and cancellation rate.