To be eligible for deals,
you must be a Professional Seller with at least five Seller Feedback Ratings
per month and an overall rating of at least 3.5-stars. Additionally,
products must meet these criteria:
Have a sales history and at least a 3-star
Include as many variations as possible.
Not be a restricted product or offensive, embarrassing or inappropriate
Be Prime eligible in all regions (where Prime is
Be in New condition.
Be compliant with customer product reviews policies. To know more, go to Customer product reviews policies.
Be compliant with pricing policies. For more information, go to Amazon Policy on Reference Prices.
Be compliant with deal frequency policies. To know more, go to Create a Deal.
Note: If your product is approved for a deal and then it violates the above criteria, your deal will be canceled immediately.
If you meet the criteria for a deal:
In the Deals
Dashboard, go to Create a new
Choose an item in your inventory and click
Enter the Schedule,
and click Continue to next step
For Lightning Deals, enter Deal
price or Discount per
unit, and minimum deal
For 7-day Deals, enter Deal
price or Discount per
unit for each product.
Click Continue to next
Note: You will also need to choose the main product whose image
will be featured on the Deals page. This image must be complaint with our
deal image policy or all deal eligibility will be removed.
Which products are eligible for deals?
Eligible products are automatically displayed in the Eligible ASINs section of the Deals Dashboard when they meet the following criteria (subject to change based on country and time of year):
Quality: Products must have a sales history on Amazon and at least a 3-star rating, although this can change by marketplace and the time of year.
Product variations: Deals should include as many product variations (e.g. size, color, style etc.) as possible. For some products, such as clothing and shoes, at least 65% of variations should be included in the deal, although this can change by marketplace and time of year. The pre-determined minimum percentage of product variations is specified when you create the deal.
Category: Restricted products and products that are offensive, embarrassing or otherwise inappropriate are not eligible. Examples of ineligible items include e-cigarettes, alcohol, adult products, medical devices, medicines and baby formula.
Fulfilment method: Products must be Prime eligible in all states, including Puerto Rico available for nationwide delivery. For example, we recommend ASINs for which you use the Fulfilment by Amazon (FBA) program.
Condition: Only items in New Condition are eligible for deals.
Seller Feedback Rating: You must receive a minimum of five ratings per month and have at least an overall 3.5-star rating, although this can change by marketplace and may vary by time of year.
You can choose to Create a Deal from the list of eligible ASINs in the Select Products tab of the Deals Dashboard. Eligible ASINs are refreshed every week, so an eligible ASIN you see this week may not necessarily be there next week.