Customer product reviews

Amazon encourages buyers to review the products they like and dislike to help customers make informed decisions about the products they purchase.

While we encourage reviewers to share their experience, we also need to ensure fairness and appropriateness of the content by moderating the reviews according to our Customer Review Creation Guidelines.

As sellers and manufacturers, you are not allowed to review your own products, nor are you allowed to negatively review a competitor's product.

Inappropriate product reviews

The following are examples of prohibited activities. This is not an all-inclusive list.

The following are examples of inappropriate reviews. This is not an all-inclusive list.

A product manufacturer posts a review of their own product, posing either as themselves or as an unbiased buyer.
A product seller posts a review of their competitor's product, posing either as themselves or as an unbiased buyer.
A buyer, unhappy with their purchase, posts multiple negative reviews for the same product.
A buyer posts a review in exchange for financial reward or other compensation.
A family member of the product manufacturer or seller posts a 5-star review to help boost sales.