Our research
shows that listings with complete product information, including images, category
(item-type), and titles (parent titles) with less than 80 characters improve the shopping
experience by making it easier for customers to find, evaluate, and purchase products. As a result, we will hide (or suppress) from search
and browse listings that do not meet certain standards. This basically means that a
customer will not be able to find your listing in search if your listing is
suppressed.
We will suppress listings without a main image
in all categories, except the following:
-
Car Parts and
Accessories
-
Books
-
Magazines
-
Music
-
Software
-
Video
-
Video Games
-
DVD
We will suppress a listing from search and browse until you provide a
main product image that meets all our category-specific Image Requirements. Even when a
listing is suppressed, you can locate it on Amazon by typing the ASIN into the search
box.
For products with variations like color or size, this requirement
applies to the parent SKU for the main listings and to the child SKU for each color and
size variation.
Professional sellers can download the Listing Quality and Suppressed
Listings Report. For more information, see Fix suppressed listings with inventory
files below.
Fix suppressed listings
To identify and fix suppressed listings, follow these steps:
-
In your seller account, click the
Inventory
tab, and select Manage
Inventory.
-
Select Suppressed from the
horizontal menu.
Note: "Suppressed" is
only visible if you have suppressed listings to improve. If you do not have any
suppressed listings, this option will not be visible.
-
View all suppressed listings on the
Suppressed
Listings page, or click on Issue type to filter by
specific type of issue.
-
There are 3 ways to fix a suppressed
listing:
-
Option A: Fix suppressed
listings in the Issue(s) to Fix column by entering the missing values in the
editable cells or selecting missing values from the drop-down list and clicking
Save.
-
Option B: Fix suppressed
listings in bulk by selecting multiple defects that require the same fix. Then,
click Bulk Fix
Listings and submit a value in the Fix quality issue for
multiple listings pop-up view.
-
Option C: Fix suppressed
listings that are not fixable in the editable grid (Option A) or in bulk
(Option B) by clicking Edit and going to
the Edit Product Info page. In Edit Product
Info, the missing product details will be highlighted and you
will see informational messages that further detail the issue. For non-image
issues, enter the missing value and click Save and
Finish. For image issues, follow the guidelines on the
Manage
Images pop-up and then upload valid product images.
If you do not have additional images that comply with
our guidelines, then it might be necessary to reshoot the product. Alternatively, you
can retouch images using a software package. However, ensure the image quality is not
affected.
The AmazonBasics Portable Photo Studio can help to improve your image
quality. The portable studio enables quality images with a camera or smartphone.
Fix suppressed listings in bulk using
an Excel file
If you have a
Professional selling plan and update your listings using inventory files, you can still
use Manage Inventory
to make changes. However, you must also update your inventory files or you may overwrite
the changes you submitted through Manage Inventory.
To avoid
this duplication of work, follow these steps:
-
Go to Inventory Reports. (Under
Inventory, select Inventory
Reports).
-
From the Select Report Type drop-down menu, select
Listing Quality and Suppressed Listing Report.
-
Choose Report Format as Excel (New).
-
Click Request Report to download a report.
Note: It can
take up to 45 minutes for this report to run.
-
Click Download once the Listing Quality and
Suppressed Listing report is complete.
-
Open the report and update Corrected Values under
Enhancement Opportunities tab and check
Accepted Values in the Data
Definition tab. To look specifically for Suppressed Listings,
filter the column Alert Name as
Suppressed.
-
Save the report with changes.
-
Go to Inventory, and then Add Products via
Upload.
-
Click the
Check and Upload your Inventory File tab and scroll
down to Step 2 - Upload File.
-
Select File type:
Listing Quality and Suppressed Listing File.
-
Click Choose File and browse to your saved
Listing Quality and Suppressed Listing Report.
-
Click Upload. It may take up to 24 hours for this report to be updated.