Customers search and browse on
Amazon using specific product details. If your listing information is incomplete or
incorrect, it may affect your product discoverability and conversion.
Our category-specific Style Guides
provide information on everything that you need to create a high-quality product
The Listing Enhancements tool
suggests opportunities to improve product sales and glance views by adding essential
product information to your listing. Automatically detected enhancement opportunities
are shown in your Seller Central account in the Listing
Enhancements section under Manage Inventory in the
Enhance listings in bulk from your
Note: If you use feeds to add or edit your
product listings, you can still use the Listing Enhancements tool to make changes.
However, you must also update your feed files. If you do not update your feed files,
subsequent feeds can overwrite any changes you submit through the Listing Enhancements
Under Inventory, select
Select Listing Enhancements in
the horizontal menu.
Enhancements tool is visible only if there are any identified
enhancement opportunities. If no enhancement opportunities are available, this
link will not be visible to you.
View all the enhancements on the main
Enhancements page, or select Enhancement type to
filter by specific type of listing enhancement opportunity.
There are 3 ways to enhance your listings:
Enter missing information in the
Enhancement column using the editable cells or drop-downs, and
Enter missing information in bulk by
selecting multiple products that require the same enhancement. Then, click
Listings (where "n" stands for the number of selected products),
and submit a value in the Enhance multiple
listings pop-up field.
Enter missing information for
products that are not available in the editable grid (Option a) or in bulk
(Option b) by clicking Edit and
navigating to Edit
Product Info. In Edit Product
Info, the missing details will be highlighted.
Enhance listings using the Listing
Quality and Suppressed Listings Report
Go to Inventory Reports under
Inventory in Seller Central.
From the Select Report Type
drop-down menu, select Listing Quality and Suppressed Listing Report.
Choose Report Format as Excel (New).
Click Request Report to
download a report.
Note: It can take up
to 45 minutes for this report to run.
Click Download once the
Enhancement report is complete.
Open the report and update "Corrected
Values" under Enhancement
Opportunities tab and check "Valid Values" in the Data Definition
Save the report with changes.
Go to Inventory, and then
select Add Products via
Click the Check and Upload your Inventory
File tab and scroll down to "Step 2 - Upload File".
Select File type: Listing Quality and Suppressed
Click Choose File and browse
to your saved Listing
Quality and Suppressed Listing Report.
Click Upload. It may take up
to 24 hours to update this report.