Every product on Amazon needs one or more product images.
The primary image of your product is called the "MAIN." The MAIN image represents a
product in the search results and browse pages, and is the first image customers see on
a product detail page. Remember, the images you choose to upload for your product will
impact customer buying choices, and so quality matters. Choose images that are clear,
easy to understand, information-rich, and attractively presented.
Add an image
There are several ways to
add a product image to Amazon:
Use the Add a Product tool to
add an image when you create a new listing.
Use the Manage Inventory tool
to add an image to an existing listing.
If you use inventory files, specify the
product image URL in the inventory file.
Are you having problems
uploading images? If you are seeing an error or if you face any other URL issues, you
can search for "image error" in Help for common image-related errors and find more
Uploading an image does not
guarantee that it will be displayed on the product detail page or search pages.
Amazon uses complex image ranking technology to determine the best images to display.
Follow the guidelines provided in the Product image
Help page to increase the chances.
You will find a comprehensive list of all Amazon's image standards
specific to your product category in the corresponding category style
guides. Please read them carefully as images you upload to Amazon must conform
with these requirements. Please note that in the case of overlaps or conflicts, the
guideline of each category takes precedence.
Images must accurately represent the
product and show only the product that's for sale with minimal or no propping.
The product and
all its features must be clearly visible.
MAIN images must have a pure white
background (pure white blends in with the Amazon search and product detail pages—RGB
color values of 255, 255, 255).
MAIN images must
be professional photographs of the actual product (graphics, illustrations, mockups
or placeholders are not allowed). They must not show excluded accessories; props that
might confuse the customer; text that is not part of the product; or logos,
watermarks, or inset images.
MAIN images must
not be multiple views of the same product.
Images must match
the product title.
The product must fill at least 85% of the
Images must have
more than 72 dpi resolution.
Images should be 1,000 pixels or larger in
either height or width. This minimum size requirement enables the zoom function on
the website. Zoom has been proven to enhance sales. The smallest your file can be is
500 pixels on its longest side.
JPEG (.jpg), TIFF (.tif) or GIF (.gif) file formats, but JPEG is preferred.
The product must
not be on a mannequin, except for stockings or socks.
Image must contain only the product; no extra props are
Images must not be
out of focus, blurry, pixelated, have jagged edges, or be cropped by a frame
If the product is
on a model, the model must be standing (not sitting, kneeling, leaning, lying down,
or in other positions).
The product must
be out of its packaging or shown without external brand tags, except for stockings or
Images must not
contain nudity or be sexually suggestive.
File names cannot contain spaces.
Only alphanumeric can be used for
filenames; however, some non-alphanumeric characters are not supported in file names.
These include: "[", "]", "*", "<", ">", "?", ":", "|".
MAIN images can be supplemented with additional images showing
different sides of a product, the product in use, or details that aren't visible on the
MAIN image. Follow the image standards listed above to maintain the quality and
consistency across all your product images.
We reserve the right to remove images
that do not meet our image standards. Refer to the Product image
Help page for examples of MAIN images. You must always ensure
that you have the necessary rights for the images you submit. Our servers do not
support animated GIF (.gif) file format.