Prepare product images

Every product on Amazon needs one or more product images. The primary image of your product is called the "MAIN." The MAIN image represents a product in the search results and browse pages, and is the first image customers see on a product detail page. Remember, the images you choose to upload for your product will impact customer buying choices, and so quality matters. Choose images that are clear, easy to understand, information-rich, and attractively presented.

Add an image

There are several ways to add a product image to Amazon:

• Use the Add a Product tool to add an image when you create a new listing.
• Use the Manage Inventory tool to add an image to an existing listing.
• If you use inventory files, specify the product image URL in the inventory file.

Are you having problems uploading images? If you are seeing an error or if you face any other URL issues, you can search for "image error" in Help for common image-related errors and find more information.

Image standards

You will find a comprehensive list of all Amazon's image standards specific to your product category in the corresponding category style guides. Please read them carefully as images you upload to Amazon must conform with these requirements. Please note that in the case of overlaps or conflicts, the guideline of each category takes precedence.

• Images must accurately represent the product and show only the product that's for sale with minimal or no propping.
• The product and all its features must be clearly visible.
• MAIN images must have a pure white background (pure white blends in with the Amazon search and product detail pages—RGB color values of 255, 255, 255).
• MAIN images must be professional photographs of the actual product (graphics, illustrations, mockups or placeholders are not allowed). They must not show excluded accessories; props that might confuse the customer; text that is not part of the product; or logos, watermarks, or inset images.
• MAIN images must not be multiple views of the same product.
• Images must match the product title.
• The product must fill at least 85% of the image area.
• Images must have more than 72 dpi resolution.
• Images should be 1,000 pixels or larger in either height or width. This minimum size requirement enables the zoom function on the website. Zoom has been proven to enhance sales. The smallest your file can be is 500 pixels on its longest side.
• Amazon accepts JPEG (.jpg), TIFF (.tif) or GIF (.gif) file formats, but JPEG is preferred.
• The product must not be on a mannequin, except for stockings or socks.
• Image must contain only the product; no extra props are allowed.
• Images must not be out of focus, blurry, pixelated, have jagged edges, or be cropped by a frame edge.
• If the product is on a model, the model must be standing (not sitting, kneeling, leaning, lying down, or in other positions).
• The product must be out of its packaging or shown without external brand tags, except for stockings or socks.
• Images must not contain nudity or be sexually suggestive.
• File names cannot contain spaces.
• Only alphanumeric can be used for filenames; however, some non-alphanumeric characters are not supported in file names. These include: "[", "]", "*", "<", ">", "?", ":", "|".

Add secondary images

MAIN images can be supplemented with additional images showing different sides of a product, the product in use, or details that aren't visible on the MAIN image. Follow the image standards listed above to maintain the quality and consistency across all your product images.