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This article applies to selling in: Saudi Arabia

Amazon Selling Coach

Amazon Selling Coach offers personalized recommendations to guide you in maximizing your effectiveness as a seller. As we identify opportunities, we will notify you in several ways.

We are always looking for ways to help you increase your selling success on Amazon. The Amazon Selling Coach feature offers personalized notifications to guide you in maximizing your effectiveness as a seller. As we identify selling opportunities for you, we will notify you in the following ways.

Amazon Selling Coach in Seller Central

Find this feature on your seller account home page. More information is available on the Selling Coach page.

Email recommendations

To learn how to verify your Amazon Selling Coach email address and notification preferences, see Setting Your Notification Preferences. You can also find all of your Amazon Selling Coach e-mails on the Amazon Selling Coach communications page.

Amazon Marketplace Web Service (Amazon MWS)

Important: You must be an Amazon MWS developer in order to send a Reports request.

You can download your recommendations in bulk from Amazon Marketplace Web Services (Amazon MWS). Learn more.


Amazon Selling Coach notifies you about the following types of opportunities. For a more detailed list of notifications, from Seller Central, select Reports, then Amazon Selling Coach, then click the Email Settings tab.

Inventory Opportunities

Based on your recent inventory and sales data, certain products that you offer may have lower than optimal stock. Now would be a good time to consider restocking, to avoid running out of stock and risking pre-fulfillment cancellations. (Our inventory projections are based on your sales over the past seven days.)

Product Opportunities

Increase your selection on Amazon by adding listings for these products, which customers have recently shown interest in and which have limited availability on Amazon. You can set your recommendation preferences to include or exclude brands, categories, or specific products. Since you have listed similar products in the past, we want to let you know of this customer interest and help you identify valuable growth opportunities for your business.

Fulfillment Opportunities

We want to make you aware of a high level of customer interest in products you offer that currently are not offered through Fulfillment by Amazon (FBA). If you offer these products through FBA, they may become eligible for free shipping, Amazon Prime, or other FBA benefits that customers love.

Low Price Opportunities

Many sellers have told us that they would like to be informed when there are comparable offers with lower prices. The Match Low Price feature considers the lowest price currently available for active listings on Amazon.

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