This article applies to selling in: Saudi Arabia
Compare to prices outside Amazon
What’s this?
Automate Pricing allows you to apply your pricing action to prices for the same product (with shipping) advertised elsewhere.
| No. | Scenario | Seller price before | Featured offer price | External offer | Seller price after |
|---|---|---|---|---|---|
| 1 | Buy Box price is lower | SAR18.00 | SAR17.00 | SAR20.00 | SAR17.00 |
| 2 | External price is lower | SAR18.00 | SAR17.00 | SAR16.00 | SAR16.00 |
| 3 | External price was lower, but moves up to higher than Buy Box price | SAR18.00 | SAR17.00 | SAR18.00 | SAR17.00 |
| 4 | Buy Box price was lower, but moves higher than external offer | SAR18.00 | SAR19.00 | SAR18.00 | SAR18.00 |
| No. | Scenario | Seller price before | Featured offer price | External Offer | Seller price after |
|---|---|---|---|---|---|
| 1 | Buy Box price is lower | SAR18.00 | SAR17.00 | SAR20.00 | SAR17.00 |
| 2 | External price is lower | SAR18.00 | SAR17.00 | SAR16.00 | SAR17.00 |
| 3 | External price was lower, but moves up to higher than Buy Box price | SAR18.00 | SAR17.00 | SAR18.00 | SAR17.00 |
| 4 | Buy Box price was lower, but moves higher than external price | SAR18.00 | SAR19.00 | SAR18.00 | SAR19.00 |
| No. | Scenario | Seller price before | Featured offer price | External Offer | Seller price after |
|---|---|---|---|---|---|
| 1 | Buy Box price is lower | SAR18.00 | SAR17.00 | SAR20.00 | SAR17.10 |
| 2 | External price is lower | SAR18.00 | SAR17.00 | SAR16.00 | SAR16.10 |
| 3 | External price was lower, but moves up to higher than Buy Box price | SAR18.00 | SAR17.00 | SAR18.00 | SAR17.10 |
| 4 | Buy Box price was lower, but moves higher than external price | SAR18.00 | SAR19.00 | SAR18.00 | SAR18.10 |
The majority of Amazon customers purchase the Featured Offer (Buy Box). Offers may be ineligible to be featured when they are not priced competitively compared to select retailers outside of Amazon (Competitive Price).
Automate Pricing offers two features to automatically match the Competitive Price and increase your chance of being the Featured Offer by either of the following:
- Repricing your offer with the Competitive External Price Rule.
- Selecting the Compare Prices Off Amazon attribute when creating a Competitive Buy Box rule or a Competitive Lowest Price rule.
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Related articles
- My offer is suppressed after using Automate Pricing
- Price not changing: troubleshooting guide
- Create a Pricing Rule
- Add SKUs to a pricing rule
- Create a sales-based pricing rule
- Pause, resume, or delete a pricing rule
- Move SKUs to a new pricing rule
- Modify a pricing rule
- Review price history for SKUs with automated pricing
- Remove a SKU from a pricing rule
- What happens to my price if ...
- Stop repricing a SKU in a pricing rule
- Frequently Asked Questions about Automate Pricing
- Minimum and Maximum Price Validation
- Manage SKUs using the Automate Pricing file
- Compare to prices outside Amazon
- Compare prices off Amazon
- How does the Competitive External Price rule work?
- Set minimum and maximum price limits
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