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Back to School Sale 2026

August 20 - August 31, 2026

We're excited to announce our upcoming Sale – a prime opportunity to reach customers during this important shopping season and maximize your sales potential.
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Important: To participate please select the dates between Aug-20 to Aug-31 while submitting your deals and coupons.

Lightning Deals and Best deals

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Deadline: August 15, 2026
Submit Your Deals

Coupons & Buy X Get Y

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Deadline: August 15, 2026
Submit Your Promotions
*If you are an FBA Selling Partner, please ensure appropriate inventory availability in FBA prior to the Event.
**Seller can utilize the Promotions in Seller Central under Advertising to create bulk deal following system recommendations.
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Seller Incentives

Start selling on Amazon with our special offers

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30% off Referral fees

  • New sellers receive a 30% reduction on referral fees across all categories for the first 60 days of selling, applicable on up to SAR 150,000 in sales.

Up to SAR 3,500 Free Ads Credit

  • Get SAR 370 in free advertising credits, valid for 30 days.
  • Up to SAR 3,500 credit to create Sponsored Products ads

Up to SAR 175,000 in incentives for Brand Owners

  • Get up to 5% back on your first SAR 3,500,000 in eligible branded sales through your first year until reaching SAR 175,000 in bonus value*

Save 5% on fees + 90-day free storage for FBA

  • Get reduced 5% referral fees for up to 120 days when you're first to list Prime-eligible products in KSA.
  • Free monthly storage for your first 30 units of new-to-FBA products for up to 90 days.

Seller Incentives

Amazon Selling Programme

Your Incentive

How to get

30% Off Referral Fee Offer
30% Off Referral Fee Offer
New sellers receive a 30% reduction on referral fees across all categories for the first 60 days of selling, applicable on up to SAR 150,000 in sales.
To start selling on Amazon.sa, you need to create a new seller account and then add your first products within 20 days of signing up. If you complete both steps within that timeframe, you get a 30% discount on referral fees for 60 days. Learn more.
Advertising Incentives
Free advertising credits
Free Ads Credit worth SAR 370
To get started, log in to your Advertising Console and navigate to Billing, then Promotions. Enter the promo code STSMESP01U and launch a Sponsored Products campaign set to "no end date." Your SAR 370 in credits will be applied within 3–5 business days. It's important to note that you must launch your campaign within 14 days of entering the promo code. Learn more.
Sponsored Products
Up to SAR 3,500 credit
Create a Sponsored Products ad for an eligible product within 90 days of listing. Credit will appear in the Amazon Ads Campaign Manager within two weeks of completing requirements for Sponsored Products. Credit expires 30 days after they’ve been applied to your account. Learn more.
Brand Owner incentive
Brand Owner Incentive
Get up to 5% back on your first SAR 3,500,000 in eligble branded sales through your first year until reaching SAR 175,000 in bonus value*
Enrol your brand in Amazon Brand Registry. within 6 months of listing your first eligible product. Bonus expires 12 months after you graduate (whether by reaching the cap or by completing the 1-year eligibility period) from the programme. Learn more.
FBA Incentives
New to Prime New Selection Program
Reduced referral fees of 5% on your first 100 standard-size units or 50 oversize units of eligible new-to-Prime parent ASINs for 120 days from listing date*
List a new-to-Prime parent ASIN on or after October 7, 2025, with new to prime eligible products in KSA. The discount applies automatically when you meet eligibility criteria. Track your benefits through the New Selection Program dashboard. Discount period starts from your new Prime ASIN's buyable listing date. Learn more.
FBA New Selection Program
Free monthly storage for your first 30 units of new-to-FBA products for up to 90 days
Enroll in the FBA New Selection program before sending your first inventory to Amazon fulfillment centers. Benefits apply automatically to eligible ASINs after enrollment. Track your benefits through the FBA New Selection dashboard. Learn more.
Need help registering? Leverage our Registration Guide and Webinars for live Q&A.

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